In the News

Ross Rebagliati and Ross’ Gold™ have been featured and continue to be featured in the media on television and print including VICE, The Washington Post, USA Today, Civilized, High Times, NBC, CBC, CNN, Yahoo Sports, Die Welt, CTV, The Toronto Star, The Denver Times, Sports Illustrated, The Pique,, Whistler Question, NORML, Huffington Post, Transworld Snowboarding, The Daily Telegraph, and more.   Here is some selected media:

THC Live

Watch the Oct 26th episode of #THCLive. Olympic gold medalist and cannabis advocate Ross Rebagliati joins us plus we talk US border security with immigration lawyer Len Saunders.  Watch here.

Can marijuana help make us better athletes?

Globe and Mail, October 12, 2017

Generally speaking, performance-enhancing drugs fall into two categories: performance aids that increase an athlete’s ability during competition or training, and recovery aids that assist in the healing process after the fact. Marijuana sits squarely between the two ends of the spectrum. The effect largely depends upon the strain, or breed, of the plant. Read More.

The US Banned This Canadian Gold Medalist for Smoking Pot

Vice September 29, 2017

“The day before I was on Jay Leno, I was in jail in Japan,” Rebagliati told VICE. “I won, then I spent about three days losing my medal, fighting for it back, going to jail, and getting out of jail, getting my medal back. Then literally the next day I flew to Los Angeles to do The Tonight Show.”  Read More.

Do not tell U.S. border guards that you’ve smoked pot, despite what some say: lawyer

Global News September 27, 2017

His most famous client was snowboarder Ross Rebagliati, the 1998 Olympic gold medallist who has admitted to using marijuana.  “He recently applied for it and received one but it costs hundreds of dollars in filing fees… I can’t understand why a Canadian government official would be encouraging Canadians down this path of waivers for life.”  Read More.


Freedom Leaf Special Report: The Greening of Sports

Freedom Leaf September 22, 2017

Olympic athletes, who are heavily drug-tested, have to be especially careful. Even being around secondhand cannabis smoke can get you in trouble, as Canadian snowboarder Ross Rebagliati discovered during the 1998 Winter Games in Nagano, Japan. His men’s snowboarding gold medal was rescinded after his blood test came back positive for THC, but Rebagliati was able to convince the officials that he hadn’t actually smoked but was only around it; they accepted his explanation and returned the medal.  Read More.  

Olympian Ross Rebagliati: ‘The Idea That There’s A Difference Between Medical And Recreational Pot Is Bullshit’

Civilized September 1, 2017

He added that the only real difference between the two involves the regulations around how they’re grown. Unlike the average consumer, medical cannabis patients need a product cultivated in sterile conditions in case they have compromised immune systems.  “It’s just the environments that they’re grown in,” he explained. “And I agree – a hospital that’s caring for people that are susceptible to infection should be getting their weed from somewhere like that. And in my opinion, it should be hospitals growing their own weed in facilities that meet their standards and not leaving it up to corporate guys who have no idea about weed.”  Read More.

This Is How Olympic Snowboarder Ross Rebagliati Thinks Pot Shops Should Work

Civilized August 23, 2017

In 2013, Rebagliati launched Ross’ Gold – a brand of cannabis products marketed to health-conscious consumers and anyone leading an active lifestyle. And in 2016, the brand ambassador and father of three added even more to his plate by opening up the Ross’ Gold dispensary in Kelowna, British Columbia. “We got 200 plus lights to take care of. I’ve got three kids. Plus we’re growing the brand, doing all the trade shows. We have a lot happening,” Rebagliati recently told Civilized.  Read More.

‘I Can’t Imagine A Better Legacy As An Olympian Than To Carry The Cannabis Torch’: Snowboarder Ross Rebagliati

Civilized August 17, 2017

“I’m proud to be the guy to take the hit for that,” Rebagliati recently told Civilized. “I feel that I represent tens of thousands of Canadians and citizens of the world that have unjustly paid different dues because of their cannabis use or their association with it. And I’m honored. Honestly, I love cannabis and I love the cannabis industry so much that I couldn’t be more honored not to be allowed into the States. To be that guy is a huge privilege. I thank my lucky stars every day that I tested positive for weed at the Olympics. I can’t imagine a better legacy for me as an Olympian than to carry the cannabis torch – to bear the cannabis flag.”   Read More


Siver times August 16, 2017

The threshold accepted for cannabis in competition had been relaxed after the case of the skateboarder, canadian Ross Rebagliati in 1998.  Canada’s elite athletes smoke, eat, and invest in marijuana. And that to say of a poff, before arriving at the start of a competition ?  Read More

Canada’s elite athletes are smoking, eating and investing in pot

August 15, 2017 CBC Sports

An informal survey of Canadian athletes planning to compete at the PyeongChang Olympics in February produced a variety of opinions, ranging from keeping marijuana on the prohibited list to removing it when it becomes legal at home.  Read More.

Canadian athletes enter tricky doping landscape with pending legalization of marijuana

National Post August 15, 2017

Canada’s elite athletes are smoking, eating and investing in marijuana. Is a toke before stepping to the start line far off?  Read More. 


Legal Pot Arrives in Lake Tahoe

Cannabis Now August 11, 2017

“It’s a dream come true,” Rebagliati said. “Colorado always had a strong cannabis culture. I remember competing at Breckenridge back in the early ’90s. Colorado has always had dank nugs and you could always find a little something from someone. Now you’re just able to be yourself and be free and not have to worry about getting busted. It’s a lot of weight off regular people’s shoulders. mothers and fathers trying to do the best they can do.”  Read More.

Cannabis could provide athletes suffering from inflammation with relief

Georgia Strait August 9, 2017

For athletes and those who follow a strict exercise regimen, reducing inflammation can be key to increasing performance and stamina.  While scientists await more concrete data, athletes of all levels have looked to cannabis, albeit quietly, for relief for years.  Read More.

No link between legalized cannabis and car accident fatalities, according to U.S. study

Georgia Strait July 28, 2017

Bill C46 currently outlines a limit of just two nanograms of THC per millilitre.   To put that in context, Canadian Olympian Ross Rebagliati won the gold medal for snowboarding in 1998 with more than eight times than what the federal government has suggested, at 17.8 nanograms per millilitre. Read More.

One on One with Ross Rebagliati (Video)

Lift Expo ROSS’ GOLD Toronto 2017 (Video)

Watch Video

Olympian barred from U.S. over pot use files application to cross border

CTV Vancouver  May 17, 2017 

Olympic gold medallist Ross Rebagliati hopes that being allowed to visit his mother in California won’t be a pipe dream for much longer.   The high-profile snowboarder travelled to the Peace Arch border crossing on Wednesday to apply for a special waiver that allows Canadians convicted of a drug offence to enter the country.  See More.

Calgary May 12 2017 Media Blitz

Global Morning:

AM 770 Facebook:

AM 770 Radio:

660 News (had to listen live):

CTV News:

CBC Radio:

CBC Facebook:

Fortney: Ross Rebagliati turns Olympic fame into ‘pot’ of gold

April 26 2017 Calgary Herald

Nearly two decades later, Rebagliati is finally working that notoriety to his benefit. On May 6 and 7, he’ll be bringing his mobile medical cannabis information centre to Calgary, at the Calgary Cannabis & Hemp Expo at Stampede Park’s Big Four Building.  Read more.

Budding cannabis industry scores high-profile fans

April 22 2017 Toronto Star

Olympic gold medallist Ross Rebagliati and former NBA star Rick Barry offered weed endorsements at the O’Cannabiz Conference and Expo in Toronto, focusing on business opportunities in an exploding industry.  read more at the Toronto Star.

Think Cannabis Limits Your Athletic Ability? These Sports Stars Dispel That Myth

April 2017 Leafly

Since winning the gold, Rebagliati has spent much of his time advocating that cannabis can be a part of a healthy, active lifestyle. More recently, he founded Ross’ Gold, a licensed producer of medical marijuana in Canada.  Read more at Leafly.

The Eighth Phase: Connecting Cannabis to Carving


A decade or so later, it drifted its way into snowboarding. It was an easy match–two budding countercultures fighting to exist. “In the beginning, snowboarders weren’t allowed to go on the mountain,” Ross Rebagliati says. “So we banded together and we lobbied and we got the sport accepted and we eventually got into the Olympics. So, there’s definitely a sense of community there and, for some reason, the whole philosophy of snowboarding and cannabis have been very synonymous with each other.”  Read more.

Leafly  March 2017

For Rebagliati, an Olympic gold medalist, medical marijuana dispensary owner, and one of Kelowna’s most famous residents, this was the third stop on his daily routine. He’d already dropped his kids off at school and snuck in a quick 45-minute workout at a local gym. Now it was time to open the dispensary and display his Nagano souvenir. Read more at Leafly.

Legalization of recreational marijuana met with cautious optimism in the Okanagan

March 27 2017 – Global TV News

“I think it’s going to be a sigh of relief. It’s going to reduce the anxiety among the population and of course the industry too as far at the law is concerned,” Rebagliati said. (Video)  See global TV.

Outcast to Entrepreneur: Olympic Champion Ross Rebagliati’s Cannabis Redemption

March 22 2017 – Leafly

On a recent Wednesday morning in the ski town of Kelowna, BC, the late-winter hush was broken by the rumble of a diesel Power Stroke engine rolling down Bernard Avenue. The red Ford F250 Super Duty snugged into a streetside spot. The driver, a middle-aged dude in a zip-up hoodie, rifled through the cup holders for loose change.

Coins in hand, the driver fed the meter and smiled.

“Even if you win gold,” said Ross Rebagliati, “they still make you pay for parking!”  Please visit Leafly for the full article.  

The Best, Most Dubious Excuses of the World’s All-Time Dopers

February 28 2017 – Outside

Canadian snowboarder Ross Rebagliati briefly relinquished his country’s—and the Olympic Games’—first-ever giant slalom gold medal in 1998 after popping on a urine test for marijuana. He famously contested the findings by suggesting he’d been around people smoking weed but hadn’t smoked it himself since the year before the Olympics (part of his strict prep regimen). Rebagliati would later reclaim his gold after a unanimous ruling by the Court of Arbitration for Sport, but he has never fully distanced himself from the green. In fact, Rebagliati even parlayed his infamy into a signature cannabis brand: Ross’ Gold.  See full article at Outsideonline.

Ross’ Gold™ and Ross Rebagliati featured on front of Hydrolife Magazine in the USA and Canada editions

February 1 2017

Ross featured in a ten page spread in magazine talking about everything from his experiences to modern growing techniques.  Please visit Hydrolife.

Ross’ Gold™ and Rokin To Launch the New Gold Standard in Vape Pens

January 17, 2017 – Company release

The Rokin Cyclone™ Ross’ Gold Special Limited Edition uses Rokin patent pending technology to advance the comfort and healthfulness of our products. Each kit will include 3 sealed leak resistant atomizers featuring a patent pending cooling drip cap that reduces the temperature of the vapor to provide a smoother more satisfying experience. The kits also include a USB wall charger, ego charger, stainless steel dab tool and a silicone container with two compartments. Launch of the Ross Gold Special Edition Cyclone™ to Take Place at High Times Business Summit in Los Angeles Jan 19th to 20th 2017.  Read more.

Green Progression: Weed and Snowboarding in British Columbia

By TransWorld SNOWboarding

Rebagliati scored the cover of TransWorld with a method, just one image of eye-popping BC terrain and snow that was broadcast in magazines and videos. Blackcomb’s opening prompted an exodus of riders from every province, who quit school and ditched jobs to migrate up Highway 99. What did they find at the end of the Sea-To-Sky Highway? Heaps of dense coastal powder, pillows, and weed. Read more at Weed to Snowboarding

Portland, OR KXTG, “The Game” – How does cannabis help athletes?

December 30, 2016  KXTG The Game Portland OR
Ross Rebagliati won the first ever Olympic snowboarding gold medal, but is currently in the news for what he cannot do. He talked to Chop on Friday about being barred from the United States due to his ties to marijuana and his advocacy for cannabis.  Listen Here.

Ross Rebagliati fights U.S. border ban stemming from pot use

 December 27, 2016 CTV News Canada

Admitting to marijuana use can cause complications at the U.S. border, no matter who you are.  That’s the lesson from immigration experts as Olympic snowboarding champion Ross Rebagliati battles an ongoing ban on travelling to Canada’s southern neighbour.   See the video at  Ross Fights US Border Ban


From Gold To Green: The Ross Rebagliati Story

 December 27, 2016

Ross Rebagliati has certainly come a long way since the day he received the news that he was to be stripped of his Olympic gold medal (which was later reinstated), turning adversity into entrepreneurial success. Along with his partner Patrick Smyth, Ross is set to be on the front-lines of Canada’s pioneering legal cannabis market.   Read more here.